Recognizing the power of tourism to contribute to Jordan's economic growth, the U.S. Agency for International Development (USAID) designed the Jordan Tourism Development Project (Siyaha). Siyaha is a three-year, $17 million project working with the Jordanian government, local communities, NGOs and tourism-related institutions to develop a dynamic, competitive tourism industry.

Siyaha is supporting the implementation of Jordan's National Tourism Strategy 2004 - 2010. The strategy, developed by a public-private sector partnership, aims to double the tourism industry through intensified marketing and promotion, an integrated approach to human resource and product development, and institutional and regulatory reform.

From 2005 to 2008, the project is working with its partners to spur private sector investment and business development, and expand employment throughout the Kingdom. Jordan's tourism industry will emerge as an international destination-of-choice that capitalizes on Jordan's culture and tradition of hospitality while preserving its historic and natural treasures.

Siyaha's work focuses on: