Jordan's
National Tourism Strategy 2004 -2010
Tourism
plays a vital role in Jordan's economy. It stands as the
country's fastest growing industry and is the largest contributor
to the Kingdom's gross domestic product (GDP) and tax revenue.
It is also the country's second largest contributor to foreign
exchange, surpassed only by workers' remittances.
Recognizing
tourism's potential to improve the long-term economic and
social well-being of Jordanians, industry leaders worked
hand-in-hand with government to develop the National Tourism
Strategy 2004-2010. More than 100 industry leaders, public
sector representatives, and non-governmental organizations
developed the strategy, which aims to expand employment,
entrepreneurial opportunity, social benefits, industry profits,
and state revenue. The National Tourism Strategy (NTS) was
endorsed by the Cabinet of Ministers and launched by His
Majesty King Abdullah II at the 2004 World Economic Forum.
The NTS
is creating a sustainable industry through government facilitation,
investment and private-public sector partnership to benefit
citizens across the Kingdom. Its four components take a
comprehensive approach to develop the industry by:
- Strengthening
tourism marketing
- Supporting product development
- Developing human resources
- Providing an effective institutional and regulatory
framework
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Strategy Goals by 2010
The goal of the National Tourism Strategy is to
double the tourism economy by 2010 and:
- Contribute
JD 1.9 billion to GDP
- Generate JD 408 million in tax revenue
- Support 308,000 jobs nationally |