Know Your Market to Grow Your Market - Netherlands and Germany

Dear Industry Partner,

We would like to invite you to the next in the series of Know Your Market to Grow Your Market Seminars: Netherlands and Germany implemented jointly between the Jordan Tourism Board and the USAID/Jordan Tourism Development Project. The event is scheduled for Thursday, May 19^th, 2011 at the Geneva hotel, 7^th circle, at 9:00 a.m.

We have arranged for six international experts with keen knowledge of the Netherlands and Germany markets to deliver the seminar.  Attached, please find a brief description about the program.

Each seminar will be delivered by a group of international market experts representing many facets of tourism and will focus on providing first-hand information that will aid in better penetration of the target market and highest potential market segments, highlighting enhanced programs that will appeal specifically to these markets and segments and in turn increase sales and tourism arrivals.  Topics will include:

• Market trends and insights
• Market segment opportunities
• Competitive markets by niche segment
• Developing market specific programs and engaging trade
• Know Your Market Cyberspace – engaging and closing business online
• Countering the effects of regional events and maximizing target segments to Jordan in the short and medium terms

Throughout the seminar series, ten key of the tourism markets to Jordan will be covered; namely: UK, USA, France, Germany, Spain, Italy, Austria, India, Netherlands and Russia.The seminar series aims to enhance knowledge and awareness about these markets in terms of potential market segments that provide the greatest opportunity for Jordan, travel behavior, purchasing habits, air capacity, demographics and what they look for when deciding to travel; and providing insights and tools to assist industry in developing existing and new business. 

Looking forward for your confirmation and please feel free to nominate relevant members of your organization to attend the event.

Best regards,

Ibrahim Osta

Chief of Party