E-business workshop

WORKSHOP TOPICS TO BE DISCUSSED Facilitator: Damian Cook Founder & CEO E-Tourism Frontiers •Content for Conversion- The challenge of developing, aggregating, managing, monitoring and growing high quality content that will boost your search ranking and drive conversions to sales •Understanding the implications of real-time conversion on your marketing strategy and tools- and creating plan to manage and measure conversions •Creating measurement tools to monitor and measure conversion rates •Developing and managing databases of clients and creating categorized systems for measuring and monitoring them •Creating Conversion Campaigns- Designing and running campaigns designed to drive direct sales and how to create sales landing pages and other specific web structures to service special promotions and sales •Sales driven use of SEO and paid search and measuring conversion rates against market spend, including Adword/Adsense Training The workshop will take place at Sheraton hotel - Amman from 9:00 – 1:30pm.