Launch of the Jordan National Tourism Strategy
27 July 2011
Spearheaded by the Ministry of Tourism & Antiquities, a team of more than 65 representatives of tourism investors, entrepreneurs, professionals, industry associations and other governmental institutions developed the Jordan national Tourism Strategy (2011-2015) with technical assistance and funding from USAID/Jordan Tourism Development Project (Siyaha). On Thursday, the 28th July, the strategy was launched .in a one-hour ceremony by Her Excellency Dr. Haifa Abu Ghazaleh, Minister of Tourism & Antiquities, along with private sector leaders from the tourism industry.
The new strategy builds on the great success of the previous one (2005-2010) which exceeded its target of JD 1.7 billion, to reach over JD 2 billion by 2010. The new tourism strategy seeks to more than double this figure by 2015, exceeding JD 4 billion.
It is truly world class competitiveness-based strategy, designed to reach global markets to showcase Jordan’s unique assets and hospitality while engaging local communities in tourism-focused jobs and businesses.
To download the National Tourism Strategy 2011-2015 go to http://www.siyaha.org/nts.
