Building Economic Sustainability through Tourism Project

Jordan’s most recent Tourism Competitiveness Index revealed

This month USAID BEST revealed Jordan’s second tourism competitiveness index (TCI) to many working within Jordan’s tourism sector. The TCI tracks trends in Jordan’s tourism industry using statistical data. It is an important tool for Jordan, as the tourism sector is critical to the country’s economy and competitiveness is the key driver of Jordan’s long-term tourism performance. The country has witnessed slower tourism growth since 2008 and weak performance relative to international indicators - Jordan ranked 77 in the World Economic Forum (WEF) tourism competitiveness index in 2015. This calls for a detailed examination of Jordan’s tourism competitiveness to identify tourism strengths and weaknesses, tap into opportunities and address challenges. 

The TCI for Jordan caters specifically to the country’s tourism sector. It is based on two pillars: enabling environment and performance. These branch into sub-pillars under which are distributed 81 international and 129 Jordan indicators.  The indicators measure areas such as hotel occupancy, room supply, air transport infrastructure, tourism employees, etc. The indicators all feed into the overall index, which weighs Jordan’s competitiveness on a scale of 1 to 7.

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